. . . an interview with owner Mr. Derek Yamamoto
Every so often, a company enters the competitive sportfishing market
with a product they hope and believe will make an impact on the industry
and it's consumers. Some make it and unfortunately, some don't. It's a
business not unlike any other but with fewer chances of longevity than
most in other markets. The new product fads come and go and usually only
those with a thorough knowledge of the market, a history of trial and
error leading to success and an 'above reproach product' that consumers
believe in, are around long enough to reap the rewards of their efforts.
Kinami Baits will be around to reap the rewards of their efforts.
The Kinami Baits product line honed from years on the tournament
trail and vast resource knowledge entered the market two years ago.
However, when you consider the last name of the owner, Yamamoto, you
would think they've been around forever. True, the last name is
synonymous with excellence and quality, but the first name is Derek, not
Gary, although it is relative. Derek and wife Amber have to make Kinami
Baits work on their own merit. I believe they have succeeded. Everything
about their products display class, professionalism and quality from the
packaging on up. No gimmicks here.
Why don't I let them explain their success so far, where they want to
be ten years from now and their philosophy on the sport and it's future.
Morrison - When did you decide to make to make the leap into the
sportfishing market and why?
Derek Yamamoto - I was visiting a Bass Pro Shop
in Charlotte, NC in January of 2001 and was just amazed at what a cool
store it was. I said, "I need to get Yamamoto product in here." I knew
that dad (aka Gary), didn't want to place his product in large retail
chain stores, so I had presented myself with a rather large problem.
After a while of pondering I decided to start my own company and private
label dad's bait. I went to him with the idea and he liked it, so Kinami
was born.
Morrison - Everything from the packaging of your products on up
is first class, but the proof is in the fishing. What are every day
anglers and tournament professionals saying about the product's
effectiveness?
Derek Yamamoto - Both tournament pro's and
everyday anglers love the products. They are amazed at how well they
catch fish. Whether you are a beginner or a seasoned pro we have the
baits that will help you catch more and bigger fish. The Kinami Flash is
the best example; it is so easy to use, but you can catch monster fish
on it, even when conditions are less than perfect.
Morrison - Do you invite suggestions from the angling public and
tournament competitors as to colour selections, configurations and new
product ideas? If so, how can they contact you with their thoughts?
Derek Yamamoto - Of course, no one knows
everything and the best ideas usually come from a small garage near a
little lake with big fish in it. In the years to come we will be
expanding our line to include some styles and colors that are exclusive
to Kinami. We can always be reached for suggestions or concerns at:
info@kinamibaits.com.
Morrison - Okay, the question you may be asked more than any
other - Yamamoto is a high profile name, it can't hurt the business, but
are you finding it difficult to defend your professionalism, quality and
success as not riding your father's coat-tails?
Derek Yamamoto - I don't think that there is a
single "father/son" relationship that doesn't produce comparisons and
when you have grown up working with your Dad there will always be people
who question your individual ability. The thing that matters to me is
that I understand my own contributions and achievements. My father
supports me, as I do him. I try to make people understand, though, that
following in my fathers foot steps is different than riding his
"coat-tails". He gave me a love of fishing, a respect for hard work and
determination and the skills to produce quality products. Kinami Baits
allows me to test my own ideas for marketing, advertising and business.
When Dad and I go fishing, we show each other new ideas and he gives me
advise and encouragement. Besides, I don't think I've ever seen him in
coat tails!
Morrison - Most anglers from southwestern Ontario have to go to
Detroit, at Bass Pro Shops, to purchase your product, do you have any
idea or a strategic plan as to when or even if, you will cross the
puddle and enter the Canadian market?
Derek Yamamoto - We have Canadian retailers
interested in the product presently, it is mostly a logistical problem
getting product up there and making it comply with the "dual language"
requirements. One of our distributors is going to be testing the market
in Canada with our products this year. I hope to get in some of the pro
shops as well. We'll let you know as soon as product is delivered over
the puddle!
Morrison - Further to that question, are there any plans to set
up an Kinami Baits e-store to address the international consumers?
Derek Yamamoto - We don't plan on selling
directly to the retail customer, but have begun discussions with several
companies who are interested in the e-commerce market. Bass Pro
currently sells the entire line of Kinami products at their site (www.basspro.com).
We will list any new sites at www.kinamibaits.com.
Morrison - Which bait in the Kinami Baits line-up, is your
favorite bait and has produced for you in your tournament efforts?
DerekYamamoto - I would have to pick two- the
Flash and the Worm have both produced great results for me this year. As
you know, the Flash can be fished any time of year and in almost any
condition, while still producing you fish. I caught many good fish on
the Flash this spring whether it was flippin' or weight-less, and I
fished from California to Florida this past year, so it works
everywhere. The 4" worm is awesome for drop-shotting. If you haven't
tried this technique, learn it. Go to a shop and ask questions, take a
guide out that knows how to do it. It is deadly for catching fish. You
might think it is wimpy fishing with a spinning rod and 6lb line, but if
you catch your limit, who will be laughing at weigh in? The drop shot
technique is sound, but don't think it is limited to the 6lb spinning
set up. I use it a lot on a casting rod with 16lb line and a 3/8 or 1/2
oz weight, fishing it like a carolina rig. Fishing has endless
possibilities so keep your mind open and don't be afraid to try new
things.
Morrison - Last question - Are there any new exciting baits on
the drawing board for Kinami in 2003 that we should be looking out for?
Derek Yamamoto - We do have a few new things on
the horizon, I can't give anything away yet, but definitely some new
colors, and a few new Kinami exclusive styles are in the works. We won't
release anything until it's production ready. Keep watching.... and
thanks for all your support.
Thank you for taking the time to answer these questions Derek. I know
many of our tournament anglers in southwestern and central Ontario know of
Kinami Baits and are using your products with success. We wish you all the
best and longevity in the market and please, come to Canada soon where
more of us can purchase these quality baits.