I recently read an article
that chronicled the results of a market research study conducted
in 2000 by Responsive Management in Harrisonburg, VA. In this study,
people
were
asked “What is the main reason you go fishing?” The same question was
asked in similar studies conducted in 1980 and 1995.
Multiple choice
answers included:
“
to catch many fish"
”
to catch large fish”
“ for relaxation”
“
to
catch fish for food”
“
for the sport”
“ to be close to nature”
“
to
be with family and friends”
According to the results,
just over one-third of the participants in the study fished “for
relaxation,” while another
one-third fished “to be with friends and family.” Both of these
answers showed dramatic and sizable increases compared to 1980
and 1995. Conversely,
a declining number of responses were given for “fishing
for food,” “fishing for sport” and “fishing for large fish.”
There
is an old saying that “A bad day fishing is better than a good day
in the office.” Clearly,
these findings support that statement. On the surface, our technologically-advanced
society has become so fast-paced
that people seem to have lost of what’s truly important – themselves
and their families. Yet, a good portion of the group who participated
in this survey has
figured out what’s important -- reconnecting with their friends and
families, as well as themselves, through fishing.
It’s up to the rest of us to get (and get out) the message…
Jeff Morton
Proudly representing: Ranger
Boats, Bedford Sales, Maui Jim Sunglasses, Gambler-Bang Fishing Products,
CastAway Graphite Fishing Rods, Cook's Tackle Systems, Go FISH Midwest.com
and Just Hank,Inc. Custom Embroidery and Digitizing
Any
fishing or vehicle questions? Drop me a line… jeffmorton@gofishmidwest.com.
More
Articles by Jeff
