The Pro’s Best Kept Secret……Until Now!
by Terry Brown

Without question, specialty baits can be, like a risk taking cat, have numerous lives but make the ninth one very soon at times. Some have gained popularity and associated notoriety, done well, and then again have fallen back into obscurity. Baits like the Jitterbug, the Pop’R, and the Sluggo were hot, forgotten and the back hot again as anglers recycled them. I am willing to make a prediction the latest craze on the BASS and FLW Outdoors Trails will have staying power.

The company is Lucky Craft, and there handcrafted, hand painted Pointer 78 and 100 (78 and 100 are centimeters), are the hottest jerkbaits in a very competitive twitch bait market are among the hottest baits period currently going on the trail. Add to those two baits the Bevy Shad, the G-Splash, the Sammy and the Stacey Shad, and you have the six hottest baits in the country. Merchants can’t keep them on their shelves and that may be surprising because these lures are not cheap. The handcrafted little jewels are cashy to say the least. Most baits in the Lucky Craft line run from 15 to 25 dollars. This is not a bait for the novice or those who might not have mastered CASTING 101. To lose one is like taking a 20-dollar bill and tossing it out the window.

“ I can tell you without the least bit of hesitation, these are the best baits made, bar-none,” noted venerable BASS and Hayden Alabama Pro Gerald Swindle. “ I just recently got back from Japan and during my plant tour I was most impressed with the painstaking effort Lucky Craft takes on every single bait. They hand paint every bait and the attention to detail is unbelievable. From the eyes, to the coloration, to the hooks, only the best materials are used.” They even use special flexible material in the baits so they look the same a year from now as they do out of the box.”

From North to South, East to West the Lucky Craft name is synonymous with quality, durability and fish catching prowess. “Not only is the detail and size of their baits perfect but they suspend with a uniqueness not duplicated by any other bait. Even suspended, I have held my cadence for over 15 seconds without moving the bait, the bait quivers side to side, back and forth and many times the most violent strikes occur while the bait is suspended. In the spring, I will usually jerk… jerk… jerk, and then STOP the bait and move the bait, as slowly as possible. I will even suspend the bait over the top of bedding fish…and I will tell you they flat can’t stand it. As the season progresses, I will switch to a much faster rhythm and during the late spring, early summer period I fish it through clouds of fry and even on ledges as the summer progresses” noted the young and versatile pro.

Clear deep water next to spawning areas and points in the early spring seem to be the best places anglers start utilizing the bait, but flats and yes, even creek channel bends are gaining attention with these baits during other times of the year. ‘The Japanese have very few impoundments in their country and for them to catch a bass their baits have to be something REAL special. Pressure on the water, much like we are seeing here in the States dictate every detail must be perfect. From their cast ability, to their unique of the color schemes the Lucky Craft is unmatched and is no longer a secret.

Professional Anglers Mike Auten and Marty Stone are also part of the creative team that makes up Team Lucky Craft. We have all the bases covered notes Marty Stone. The product line we have and the new products we are about to announce will continue to make Lucky Craft a staple among those who know about bass fishing and want a quality bait that flat catches bass. "Even with the quality of today’s line, we continue to look for ways to modify and create new products,” said the Benton Kentucky Pro Mike Auten. We think our best work is still ahead of us and the designers of Lucky Craft products take our ideas and turn them into the finest quality, fish catching baits on the market."

Even the budget conscience angler will find enough money to get one seeing them is believing, and catching a big batch of fish doesn’t hurt either.

More Articles By Terry Brown